U.S.-based launch expert helping global wellness & lifestyle brands break into the American market
— with strategy, execution, and results.

Meet Oksana Tsvigun,
Founder & CEO of OT Growth Labs
I’m a global e-commerce and digital growth strategist with 19+ years of experience launching and scaling brands across fashion, beauty, wellness, and pet health.
Throughout my career, I’ve led digital acceleration and market expansion for global companies like L’Oréal, Pandora, and Global Fashion Group, driving results across Eastern Europe, LATAM, and the Pacific. Now based in the U.S., I partner with international founders, influencers, and investors to launch bold consumer brands into the American market — with strategy, speed, and real traction.
What sets me apart from others?
I bring a rare blend of strategic vision and hands-on execution — bridging sales, marketing, supply chain, and CRM across more than 10 markets. I don’t just advise — I build, launch, and grow.”
At Pandora LATAM, I drove a 75% year-over-year growth by improving digital performance and increasing the customer base by 59%. As CEO of Lamoda Ukraine, I led a turnaround that resulted in 5x revenue and 7x EBITDA. I’ve since co-founded Pawgress, an influencer-led pet supplement brand launched in under 12 months with production in the US, and founded The Age Labs, a U.S. longevity brand backed by leading scientists and built for women over 40.
I hold an MBA in Project Management & Consulting, and I’m certified in Behavioral Economics from Harvard. In 2023, I was recognized among the Top 20 Women in E-Commerce by VTEX for driving global digital transformation.
If you’re looking for a launch partner who blends global experience, operational depth, and go-to-market precision — I’d love to help make your vision real.
Recent wins in the US
🐾 Pawgress (2024-2025)
Role: Co-founder & U.S. launch lead
What I did:
From idea to Amazon in 11 months. Supplement brand powered by influencer-led GTM.
👉 100K+ reach in first 30 days
🧬 The Age Labs
Role: Founder
What I’m doing:
Longevity brand for women 40+. Built advisory board, formulation, and U.S. GTM.
👉 Pre-launch: waitlist and retail interest
How we can work together?
Whether you’re launching a brand from scratch or looking to grow in the U.S., I bring strategy, execution, and skin in the game. Here are a few ways we can collaborate:

industries
I specialize in emotional, wellness-driven brands where product quality, education, and trust matter most.



