I help founders build and grow consumer brands in the U.S. — from idea to Amazon, e-retail, and scale.
Oksana Tsvigun

Meet Oksana Tsvigun,

Founder & CEO of OT Growth Labs

I’m a global e-commerce and growth strategist with 19+ years of experience launching and scaling consumer brands across fashion, beauty, wellness, and pet health.

I’ve led digital acceleration and market expansion for companies like L’Oréal, Pandora, and Global Fashion Group — across Eastern Europe, LATAM, and Asia-Pacific. Now based in the U.S., I partner with founders, creators, and investors to launch and scale brands with clarity, speed, and real traction.

What sets me apart

I combine strategic thinking with hands-on execution — across marketing, sales, supply chain, and CRM. I don’t just advise — I build, launch, and grow.

At Pandora LATAM, I drove +75% YoY growth and expanded the customer base by +59%. As CEO of Lamoda Ukraine, I led a turnaround resulting in 5x revenue and 7x EBITDA.

More recently, I co-created Pawgress, an influencer-led pet supplement brand launched in under 12 months with U.S.-based production, and founded The Age Labs, a longevity brand designed for women 40+.

I’m also the author of How to Launch a Supplement Brand from Zero on Amazon, where I break down the real-world framework behind building and scaling a product-based business.

I hold an MBA in Project Management & Consulting and am Harvard-certified in Behavioral Economics. I’ve been recognized as a Top 20 Woman in E-commerce (VTEX Awards) and a Stevie Award Winner — Most Innovative Woman of the Year (2025).

If you’re looking for a partner who combines global experience with operational depth and execution, I’d love to help bring your vision to life.

Recent wins in the US

How we can work together?


Whether you’re launching a brand from scratch or looking to grow in the U.S., I bring strategy, execution, and skin in the game. Here are a few ways we can collaborate:

  • Full Launch PartnerManaging everything from brand strategy to execution
  • Project Advisor – Support your launch as a hands-on advisor and project lead 
  • Strategic Advisory & Board Roles – U.S. market expertise for ongoing growth

industries

I specialize in emotional, wellness-driven brands where product quality, education, and trust matter most.

Wellbeing
Fashion
Fashion
Beauty
Beauty
Jewelry
Jewelry